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Over 5 billion people use the internet 21% of which say they invested in crypto And they quickly migrated to smartphones, replacing desktop PCs.
However, despite how prevalent mobile devices are and the obvious importance of them, many Web 3.0 DApps and websites do not take steps to improve their mobile experience and functionality.
People love to talk about where the next billion users of cryptocurrencies will come from.one thing is certain cipher Unless the industry rapidly improves the mobile UX experience.they won’t come
Learning from Web 2.0
Mobile usage has been on the rise for a long time and the trend is irreversible. As much as we like to accuse Web 2.0 of being antiquated, it gets it right when it comes to mobile user experience.
Even in 2015, when mobile traffic was just 31%, Web 2.0 companies realized how important it was to engage mobile users and make their sites more responsive.Seven years later, mobile is now the majority 60.7% of all website traffic. The same companies that prioritized frictionless mobile experiences back then are paying off today. We can say that today’s crypto is at that stage.
Interestingly, the shift to mobile and the adoption of cryptocurrencies are increasing at the same time. Only 8% of Americans owned cryptocurrencies in 2018, rising to 14.4% in 2019 and 23.16% in 2021.
But Web 3.0 is notoriously inadequate to deliver a great mobile experience.this study Researchers from the Department of Electrical and Computer Engineering at the University of British Columbia analyzed 45,821 app reviews of the top five mobile crypto wallets and found that among the 6,859 reviews on the user experience of these wallets, new users and experienced We’ve identified that both of our users struggle with common domains and domains. Aside from frustration and loss of engagement, certain UX issues can lead to dangerous errors and irreparable financial loss.
The more money involved, the higher the risk. Combine that with nascent technology and a notorious onboarding process, and crypto entrepreneurs are playing with small margins of error.
Online merchants, and thus cryptocurrency brands, do more than just lose a lot of money when they fail to optimize for mobile.But you also get a lot of brand equity and credibility.
Mobile UX is more than just creating a better user experienceIt’s about building a trusted reputation and high user/customer retention rates. The user follows the path of least resistance. You may feel like you have a great product that will change the world, but if there are so many hurdles to using that product, you will lose out to brands that offer inferior products and great experiences.
In short, better mobile UX means fewer complaints, more benefits, more trust, and better customer satisfaction.
Apply good UX design principles
Web 2.0 applications have mastered the art of frictionless onboarding journeys. Setting up an account typically requires only one digital form and can be completed in minutes. For banking and fintech apps, users can typically transfer money seamlessly and confidently.
In contrast, Web 3.0 DApps are tedious to navigate without technical understanding and patience.Two gigantic and unrealistic expectations are imposed on users. Often times, setting up accounts and sending ciphers leaves users feeling uneasy and uneasy.
If Web 3.0 wants to realize its full potential and revolutionize the world, user journeys need to be modified so that users enjoy an experience equal to or better than Web 2.0. .
To improve the mobile UX experience, designers should focus on navigation, personalization, usability, and clean design principles.
Users should be able to navigate naturally throughout the process, keeping irrelevant content away and allowing one action to lead to the next in a personal or relevant way.
Users want a clean experience free of distractions and complicating processes. Information should be well organized and allow users to scroll through important information quickly and confidently.
People are more exposed to visual content than ever before, so the copy you put in front of them needs to be compelling. Brands have seconds to grab a user’s attention. This is also why using visuals is important.
There is a famous saying by Steve Jobs. Design is how it works. ”This is something that mobile he should always keep in mind when designing experiences.
Equally important, especially for financial services, is the flow of information. Due to the inherent complexity of cryptography, it is important to have a smooth and simple flow of information. This step-by-step structure is an easy way to onboard without overwhelming users.
Finally, designers can harness the power of color to captivate users and elicit positive emotions. Surprisingly, 60% of people Based on color alone, we decide if people are drawn to a product or message. Color also increases brand awareness by more than 80%. This is one of the most important yet overlooked aspects of design.
The mobile Web 3.0 experience needs significant improvements, but it’s worth noting that the entire industry is aware of this underlying problem and is working to fix it.
As the fledgling cryptocurrency industry continues to grow, Web 2.0 talent will migrate to Web 3.0 and apply conventional knowledge to solve these problems. With over 20 years of his UX experience, these Web 2.0 developers are bound to make a big impact.
Now is the time to build as we hear a lot during these bear markets. The good news is that the strategy, talent, and self-awareness are out there to improve his UX design for Web 3.0. And is there a better time to do it than now?
Simon Yu, CEO and Co-Founder Storm X, is an expert in crypto and e-commerce. He previously worked as a Financial Analyst Intern at Amazon and he worked as a Senior Credit Risk Analyst at KeyBank. After graduating from the University of Washington in 2014, he joined the Berkeley Blockchain Accelerator hosted by the University of California in 2020.
Disclaimer: Opinions expressed on The Daily Hodl are not investment advice. Investors should exercise caution before making risky investments in Bitcoin, cryptocurrencies or digital assets. Please note that your money transfers and transactions are made at your own risk and you are responsible for any losses you may incur. The Daily Hodl does not endorse the buying or selling of cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. The Daily Hodl participates in affiliate marketing.
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