For many, NFTs serve as a means of access. web3 And the world of blockchain. Now they also serve as a means of access to the world of high fashion, all thanks to high-end his designer Balmain in partnership with the NFT mining platform MINTNTFT.
Through this partnership, they “Balmain Thread” This is a membership club accessible through NFT.
The collaboration took place at the XRP Ledger and was announced during the ongoing Paris Fashion Week. This allows Balmain to: NFT-based membershipMembers will first be invited to join the club during Paris Fashion Week, after which 10,000 members are expected to attend.
people who are part of Balmain Threads have access to in-person events, voting rights, surprise releases, and community engagements. According to Balmain management, the development is tied to a vision of uninterrupted storytelling, and his upcoming NFT releases will mark the evolution of the fashion house.
“[..]My goal has always been to make sure the design of this home is timeless and tied together by a unified thread. Because the moment it happened… well, it means you failed.says Olivier Rousteing, Creative Director of Balmain.
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Tokoni Uti has written extensively on blockchain and cryptocurrencies over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.