San Francisco: Real Chemistry Brand 21Grams created a gaming service titled 21Gaming.
Devon Taylor, vice president and strategic director of 21Grams, has been considering starting a practice similar to 21Gaming for “a very long time,” but describes his postpartum experience as a “starting point” for the new product. did.
In a Real Chemistry blog post, Taylor elaborates. How gaming evolved into a tool she uses every day in her fight against anxietyespecially after the birth of their youngest child, Harrison, in April 2021.
After surveying Real Chemistry’s clients and their patients and discovering that “they overestimate themselves as gamers by up to 200% more than the general population,” the agency decided to build a formal gaming arena. did. In doing so, Real Chemistry and 21Grams aim to “transform the healthcare experience for patients around the world,” writes Taylor.
“Games are therapy. Games improve health. That’s what we’re trying to bring home,” Taylor told PRWeek.
21Gaming works with clients in four main areas: game development, advertising, accessibility and storytelling.
“Streaming is a big part of all this. [aforementioned areas] In terms of driving people, spreading distribution, and partnerships with advocacy groups and charities. ”
While at JDRF International, Taylor helped launch the company’s charity streaming program. Game2Givewhich will help raise funds to fight type 1 diabetes.
Taylor works closely with Bear Collins, SVP and Creative Technology Director at 21Grams, and Andrew Magrini, VP and Senior Strategy Director. Each time she launches, she has a support her team of nearly 20 staff members drawn from various divisions of her 21Grams.
real chemistry saw Revenue surge 35% $439 million in the U.S. in 2021, including 31% organic growth, according to the company. PRWeek’s Agency Business Report 2022. Last year, his global revenue increased 36% to $475 million.
The San Francisco-based company recently said in a statement: is on track to reach 20%+ organic growth this year.
